A luxury soft serve concept, Rolling Cones is the first of its kind to sell soft serve ice creams with gold-leaf toppers. While the client had its own logo, my job was to create its identity, which included everything from social media posts and invitations to indoor and outdoor advertising. 

Here's a list of everything in the project:
1. Brand Guidelines 
2. Menus - die-cut, e-copy and card style print 
3. Newsletters 
4. Advertisements on-screen [elevator, TVs, MUPIs in Hyatt Regency] 
5. Decor of the store 
6. Communications such as invitations 
7. Photography 
8. Social Media presence and community management 
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